How is AI changing digital marketing?

Artificial intelligence is creating a major impact on many different aspects of people’s lives. This includes digital marketing as well. If you are a business owner or a marketer who is looking forward to launch a digital marketing campaign, you need to have a clear understanding on how artificial intelligence is creating an impact on it. Then you will be able to get the most out of the excellent digital marketing techniques that are available to consider.

Here are some examples available to showcase how AI is creating an impact on digital marketing.

  • Chatbots

Chatbots are designed to mimic human conversations. This is one of the hottest trends that you can find in AI as well. As of now, it is possible for you to locate more than 100,000 different chatbots that are developed with the help of Facebook Messenger app. You can also go ahead and develop this kind of a chatbot for your business on Facebook Messenger. After the development of the chatbot, you just need to experience all the benefits that will be sent on your way.

For example, assume that you manage a restaurant. You can implement a chatbot and provide an opportunity for your customers to go ahead and place the orders through it. Then you will be able to get more orders at the end of the day. In addition to that, you can also provide customer support through the chatbot. The best thing about using chatbots is for marketing is that most of it are automated. Hence, you don’t have to go through the hassle of assigning a person to go attend to the conversations. This will help you to reduce the overall cost. All you have to do is to bear the initial cost of developing a chatbot for the business. You can consider this as an excellent investment that you can do towards the future.

  • Machine-generated marketing copies

As a marketer, you have a clear understanding of the positive impact that a high-quality marketing copy can create on your marketing campaigns. If you are equipped with a solid marketing copy, you will get the opportunity to take your marketing strategy to a whole new dimension. However, coming up with well-researched content takes a lot of time and effort. This is where you can think about handing over the time-consuming process to machines that are powered up with artificial intelligence.

AI-based algorithms can be used effectively in order to create marketing copies. The main objective of this kind of a marketing copy is to use the best combination of words, which can create interest within the mind of a reader and tempt them to go ahead and click on the call to action button. In general, a machine-generated copy is in a position to deliver effective results to the users by creating subjects for emails, social media posts, Facebook advertisements, and text messages. You can go ahead with these and understand all the benefits that will be offered to your digital marketing campaigns.

  • Predictive advertisement content

Advertisement content can also contribute heavily towards the success of your digital marketing campaigns. If you can use the right content, you will be able to get a maximum return generated by the advertising campaign. Once you come up with a concept for ad content, you will need to go through a beta testing process and determine the results. Then only you can launch the campaign. This is a time-consuming process as well. However, you will be able to reduce the overall time and effort taken for it by going forward with predictive advertisement content.

For example, assume that you are running a hotel near an airport. You can analyze the historical weather patterns and get a better understanding about the demand for your hotel rooms. Then you will be able to send out appropriate messages and attract more guests during extreme weather conditions to come and stay at your airport. Since you predict what is going to happen in the future and develop the marketing campaign accordingly, you will be able to take advantage over your business competitors with ease.

  • Image recognition

When you are running a digital marketing campaign, you should never ignore the importance of using proper images. In other words, images play a massive role behind the success that you can receive with your digital marketing campaigns.

You will be able to use images along with AI as an interactive tool to proceed with your digital marketing campaigns. That’s because you can customize the customer experience that you are delivering along with the images. This can benefit you in numerous exciting and fun ways in the future. For example, your customers will be able to go ahead and capture a picture of a product where they want to get more details about. By using image recognition technology and AI, you can deliver all the information that is needed by your prospect before making the purchase. For example, you will be able to provide information with related to the price of the product and the customer reviews that the product has received in the past. This can enhance the overall customer experience you deliver and you will get the opportunity to make more people purchase what you offer.

Final words

As you can see, you will be able to use AI in many different ways throughout your digital marketing campaigns. However, you need to make sure that you locate the best methods available to do it and move forward along with time. Then you will not have to worry too much about the results that you are getting. This is something that you cannot do on your own. In order to receive maximum benefits, make sure that you get in touch with an expert company that uses AI-based technologies such as Finwin Technologies. Then you can get the most out of marketing automation.